E-Sports Analysis (April 2018)
Penetrating Through the Noise
- Gamers spend over US$100bn annually on games, 4x more than the total revenue of NFL, NBA and Premier League altogether
- 2 billion people play games at least once a month
- Almost 400 million people are eSports audience
- Traditional sports clubs hire eSports pros representing them in virtual league
- eSports is backed by a US$600mn sponsorship market
- Ample room to grow as eSports is a tool accessing the millennial
- Sale of broadcasting rights and revenue sharing scheme may help with long-term development