Penetrating Through the Noise

• Gamers spend over US$100bn annually on games, 4x more than the total revenue of NFL, NBA and Premier League altogether
• 2 billion people play games at least once a month
• Almost 400 million people are eSports audience
• Traditional sports clubs hire eSports pros representing them in virtual league
• eSports is backed by a US$600mn sponsorship market
• Ample room to grow as eSports is a tool accessing the millennial
• Sale of broadcasting rights and revenue sharing scheme may help with long-term development